Rica has been fighting for ‘responsible beauty’ for 25 years, making it its point of reference. ‘Responsible beauty’ in all its aspects, from attention to nature and the environment to respect for men and animals.

To respond to increasingly current and constantly growing demand, from Rica R&D laboratories was born Chromoplus Colorica, the first permanent hair coloring which is 100% vegan and dermatologically tested for intense, brilliant and long-lasting colors.

An ultra-delicate color, formulated with pure pigments and nourishing ingredients, free from irritating substances.

Chromoplus Colorica, the first hair permanent color 100% vegan, is dermatologically tested and uses up to 94% naturally derived ingredients.

A latest-generation hair color, suitable for the most sensitive and delicate scalp, free of PPD (parafenilendiamina), Resorcinol, COCAMIDE DEA (cocamidedietanolammide), SLES (sodio laurileteresolfato), PEG (glicole polietilenico), Propylene Glycol, and Parabens.